Kenandy, Others Help Mid-Market Grow

Blog_post_Forbes_Kenandy,_others_help_mid-market_growIn a recent article on Forbes.com, industry analyst Christopher Wilder discusses the key business trends he believes will drive growth in the mid-market business sector.  When it comes to deriving more value from their internal systems, Wilder notes, mid-market companies have many of the same challenges large companies face – improving efficiencies, integrating their supply chains, streamlining their operations, and more.

But a vanguard of enterprise software companies – big and small – are exploiting the cloud to help these mid-market organizations meet those challenges, solve “big boy” problems, and maybe become “big boys” themselves.  Kenandy is perhaps the youngest – and smallest – of the group of software vendors who Wilder identifies.

The business trends Wilder discusses include:

  • Developing dashboards that provide real-time visibility and analytics across the entire enterprise – what Wilder terms “configuration over customization.”
  • Using mobile, social, and collaboration technologies to enable real-time collaboration with partners and rapid (if not immediate) response time to customer or supply chain issues.
  • Deciding not whether to move to the cloud, but how, and what model (native, cloud-enabled, hybrid, and so on) to use
  • Leveraging so-called “cloud brokers and connectors” to integrate the applications, services, and data of multiple cloud vendors – the new system integrators, so to speak.
  • Integrating with wearable computing and the “Internet of Things,” which will facilitate asset management and enhance customer interaction in the field.

How are the edge-of-the-curve software companies Wilder mentions, including Kenandy, helping customers ride these trends to growth and profitability?  Generally speaking, by serving up cloud-native or cloud-based platforms that provide better intelligence, integration, and customer interactions, more cost-effectively and at reduced risk.  Wilder believes the many promises of the cloud include an array of organizational and competitive advantages:

  • end-to-end real-time visibility into all aspects of the business
  • more efficient, better integrated, and faster ROI from enterprise systems
  • Real-time collaboration across functional business areas
  • improved application usage and adherence, faster response times, and streamlined workflow
  • and more

Even setting Wilder’s assertions aside, it seems increasingly clear that the early winners of the 21st Century economy will be the organizations that “figure out” the cloud ahead of the competition.  Right alongside will be the software companies that supply the tools that enable these winners to win.

Read Wilder’s entire column.

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