Dreamforce De-Brief

Kenandy Cloud Hat DF BlogDreamforce is a happening. Lots of hype. Lots of Marc. Lots of celebrities. Lots of community. Lots of fun. Some product announcements. It’s hard to dissect it, so what I always walk away with is a lot of impressions.

First, some fun facts:

  • 135,000 registered attendees.  That’s equal to 16% of San Francisco’s total population.
  • 7,000 non-profit attendees. This makes Dreamforce the largest nonprofit technology conference in the world.
  • More than $100M economic impact on the Bay Area.
  • 5,000 gallons of coffee consumed. (That’s only enough for 80,000 people to have a cup. Is everyone else a tea drinker?)

Now for some impressions:

  • While Salesforce always makes important product announcements during Dreamforce, the announcements this year were especially significant. The company announced Wave, the new Salesforce Analytics Cloud Ecosystem.  A good Salesforce analytics tool has been a long time coming, so this is clearly a step in the right direction. It has a great UI, lets you pull in data from multiple sources, and has all the social, mobile, global features of most Salesforce products. You can read a good synopsis of the features in Doug Henschen’s article in InformationWeek (including commentary from Sandy Kurtzig).
  • Salesforce also announced Salesforce1 Lightning, which they call the next generation of the Salesforce1 Platform. The tool lets you build apps with drag-and-drop components for everything from standard fields, reports and charts, to your own custom designs.
  • Philanthropy is always a big theme at Dreamforce, which is quite wonderful. Salesforce adheres to the 1-1-1 Model, which is based on a simple idea: leverage 1% of the company’s product, equity and time to improve communities around the world. Since Salesforce was founded, they have given over $68+ million in grants, 680,000+ hours of community service, and provided product donations for over 23,000 nonprofits. As Marc says, “Philanthropy is the best drug.”
  • The celebrities appeared to be a hit this year, especially Hillary Clinton. She started off saying that she won’t be making any news at Dreamforce, but she clearly received a lot of support for a potential presidential campaign. She mostly focused on her philanthropic work and other “big ideas.” As usual, she was very articulate. I was fortunate to sit up close, and I can vouch for the fact that she rarely looked at the teleprompter.


And Kenandy had a strong presence at Dreamforce this year, with several sessions that featured Kenandy employees and clients:

  • Sandy Kurtzig was a pre-keynote before Hillary Clinton, and did a great job answering questions about Kenandy and the cloud. She was also on a panel called “Digital Demystified” and led a discussion called “Is ERP Ready for the Cloud” at the Executive Summit.
  • Rod Butters was a member of two different panels sponsored by Morgan Stanley and Goldman Sachs about building apps on the Salesforce1 Platform.
  • Kristen Gallagher participated in a session on Trade Promotion Management, where she spoke about the new Kenandy Trade Promotion Management app.
  • Kenandy clients Merrow, Blue Clover Devices and Helix Linear Technologies presented on moving their ERP to the cloud.
  • Kenandy was part of the launch of Wave. Ron Hess and Vijay Hotanahalli demonstrated Wave using data from Trade Promotion Management.

Our booth was always a hubbub of activity—and not only because we were giving away our cloud hats! We received well over 500 leads, and had lots of great conversations about Kenandy.


P.S. It’s not too late to submit a photo of yourself wearing our cloud hat, and enter into our contest to win a new iPhone 6. Just submit your photo to #KeandyCloudERP.


    Leave a Reply

    Your email address will not be published. Required fields are marked *